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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Grow My App
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Grow My App with Google

Whether you’re launching a new app or looking to grow an existing one, this is your guide to mastering App campaigns.

A woman laughs while looking at a smartphone; she’s encircled by various icons, including a magnifying glass, trophy, and wand
A young man smiles while typing on a smartphone; he’s encircled by Google product icons

What are Google App campaigns?

Google App campaigns are an automated ad type in Google Ads designed to help advertisers drive awareness, installs, and in-app conversions.

Marketing an app has never been easier. Because AI is at the core of Google App campaigns, the hard work of optimizing your campaign and finding valuable users is done for you.

The Google Ads logo is encircled by various icons, including the dollar sign, a fork and knife, airplane and heart

Building a winning app

Apps are powerful tools to help businesses get new users and deepen relationships with existing ones, thanks to the seamless and engaging experiences they deliver.

Are you considering building an app? We’re here to help you create a winning one. By combining our unique global insights and proprietary Winning Apps research, we help you uncover the unique principles that lead users from discovering an app to becoming app superfans. Download our checklist to help you decide if an app is right for your business.

Download checklist
The Google Ads logo is encircled by various icons, including the dollar sign, a fork and knife, airplane and heart
  • A Capital ad that reads, “The future of trading,” as well overlay text that reads, “197% increase in return on investment”
    197%
    Return on investment
    A Capital ad that reads, “The future of trading,” as well overlay text that reads, “197% increase in return on investment”
    197%
    Return on investment
  • Characters from Darkfire Heroes, a Rovio mobile action role-playing game
    30%
    ROAS
    Characters from Darkfire Heroes, a Rovio mobile action role-playing game
    30%
    ROAS
  • The Trendyol company logo
    The Trendyol company logo
  • The user interface of the Deezer streaming app and text overlay that reads, “ROAS increases 24%”
    24%
    ROAS
    The user interface of the Deezer streaming app and text overlay that reads, “ROAS increases 24%”
    24%
    ROAS
  • Two Back Market UI screens depict what occurs when a user clicks on a Back Market shopping ad
    Two Back Market UI screens depict what occurs when a user clicks on a Back Market shopping ad
  • Two G-Star RAW website pages
    3.2x
    Boost
    Two G-Star RAW website pages
    3.2x
    Boost

Meet the Growth Formula

Leading marketers are now using specific tactics and solutions to unlock more returns from their investments. We’ve packaged the key ingredients into a simplified recipe for you to apply across your campaigns.

Set objectives

Learn the basics of App campaigns and set objectives to ensure success.

Get ready

Implement robust tracking to measure your campaign’s impact accurately.

Take action

Craft compelling creative assets to get the most out of your campaign.

Evaluate & expand

Use valuable insights to assess, improve, and optimize your campaign assets and objectives.

Max growth

Acquire high-quality users with the Growth Formula.